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Walmart Dicta Cual DVD Se Venderá En 4 Horas

Vía Alt1040 y Bajo La Linea

Otra razón por lo cual Walmart dominará el mundo:

En cuanto a los DVD, el caso es aún más extremo. Wal-Mart, que vende un tercio de todos los DVDs de USA, puede predecir las ventas de un título en las primeras 4 horas. De hecho, ocurre lo siguiente: las tiendas de Wal-Mart en la costa este abren un martes por la mañana y comienzan a vender el nuevo DVD. 4 horas más tarde, cuando los directivos del estudio correspondiente llegan a su oficina en California, ya saben como funcionará la película, y tienen en su mesa un mensaje de Wal-Mart: o bien sus camiones están cargando los DVDs para devolverlos porque no se venderán, o bien es un pedido adicional urgente para más unidades. Eso si que es presión...

Artículo completo del NYTimes (pagando) por aquí.

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